825 miles
825 miles

2026, 24 × 35 inches, gouache on silk. Photo by Forrest Frederick.

Marlboro Miles was a marketing campaign in the 80’s and 90’s for Marlboro cigarettes. Each pack came with a small rectangular coupon for 5 miles that consumers could collect and mail in for “free” Marlboro gear: coats (~800 miles), bicycles (2,200 miles (nearly 500 packs)), and camping equipment.

575 miles
575 miles

2026, 24 × 35 inches, gouache on silk. Photo by Forrest Frederick.

575 miles
575 miles

2026, 24 × 35 inches, gouache on silk. Photo by Forrest Frederick.

529 miles
529 miles

2026, 24 × 35 inches, gouache on silk. Photo by Forrest Frederick.

825 miles
575 miles
575 miles
529 miles
825 miles

2026, 24 × 35 inches, gouache on silk. Photo by Forrest Frederick.

Marlboro Miles was a marketing campaign in the 80’s and 90’s for Marlboro cigarettes. Each pack came with a small rectangular coupon for 5 miles that consumers could collect and mail in for “free” Marlboro gear: coats (~800 miles), bicycles (2,200 miles (nearly 500 packs)), and camping equipment.

575 miles

2026, 24 × 35 inches, gouache on silk. Photo by Forrest Frederick.

575 miles

2026, 24 × 35 inches, gouache on silk. Photo by Forrest Frederick.

529 miles

2026, 24 × 35 inches, gouache on silk. Photo by Forrest Frederick.

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